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Sailing on the waves of Beauty
The past few weeks I visited Brussels during the Estetika Spring Fair together with BeautyBizz Magazine. I was in Brussels to promote my trainingsessions in Belgium . BeautyBizz is a online magazine in Belgium also covering the Netherlands , and this online magazine provides articles , novelties and information about the Beauty Industry. What I found the past 8 years is that Belgium is really taking off ,providing more and more E based information and that consumers are willing to pay for quality goods. And that they are also attracted innovative products. This year many visitors from the French region visited Estetika.I still find Belgium woman very beautifull and dressed with the “French touch”.Providing makeup at these tradeshows means “less is more” and working more classical than trendy. Sonarmedia which powers BeautyBizz has opened a popupstore in Antwerp for the coming months inviting numerous journalists presenting a new concept of marketing.
In the mean time we had several exams at school for our Perfume and Cosmetics Beauty advisors, I developed this training especially for students wanting to work at the “high end” Perfume and Cosmetics industry. This has grown the past year and now we work together with many cosmetic and perfume stores and brands throughout the Netherlands and with most stores at Schiphol International Airport. Our students are being provided intense makeup and fragance training for 3 months. We will also grow into the cruiseindustry the coming period so our students can work in SPA’s and Wellness salons or dutyfree facilities onboard 5 star cruiseships. Well Beauty is everywhere so why not onboard a nice Cruiseship sailing beautifull places? I provide makeup training for flightattendants every year as well.
After Belgium which I will visit again in may during the Beauty Selection , the Benelux Beauty Award was organised in Valkenburg. After the kickoff last year more than 70 parcicipants joined to compete in Valkenburg, I visit IMATS every year in London and I really had that same feeling . The atmosphere was so relaxed and creative! This year the themes were: Multicultural Bride, Vintage 1920 and Showgirl. please look at the picures and decide for yourself . It was a colourfull burst of creativeness! Thank you KONAD, Marlou Reijnders , Loes Peeters, Mark Wells and Birgitta and Jeroen from Beauty Wellness Magazine for providing the Super Grand prize worth of € 5000.- for a publication in your magazine! That tops of this competition!
And for all you guys visiting Hardenberg at the Vakbeurs uiterlijke verzorging. I will again be demonstrating products during this tradeshow in may.